I help companies figure out where to go, and build the thing that gets them there.
Simon Lauwerier
Contact me
Product
DesignLead
bridging 10 years visions with next week sprint
Some of the companies I worked with
Awards
Service Design
Experience Design
Omnichannel
Design the experience of Zeiss remote eye-diagnostic ecosystem
Zeiss | Project Lead | 2019
Industrial Design
HMI
AI assistant
Design a first-of-its-kind in-car AI assistant robot
MG Motors | Project Lead | 2021
What I do
I adapt and transfer the right methodologies and frameworks to specific challenges leveraging my rich design background across diverse industries and contexts.
Design scalable digital products
Product Design
Storymapping
UX & UI
Customer experience (CX)
Prototypes
Vibe code
From global enterprise to agile start-ups, I design data-rich interfaces that scale.
My process is deeply insight-driven, bridging the gap between user needs and technical feasibility. I partner closely with engineering teams within Agile and Lean frameworks to ensure design intent translates into shipped reality.
Orchestrate team alignment & innovation
Product & Project management
Coaching
Stakeholder management
Workshop facilitation
Design thinking
I enable people for impact across functions and levels. I adapt and transfer product-led and design methodologies across multiple industries and sectors. I have led teams through challenging projects and facilitated large-scale initiatives in 12 countries throughout Europe, the Americas, and Asia.
Craft human-centric AI experiences
Product Design
HMI
Conversational design
Interaction models
I have 8 years of experience designing AI products and experience, spanning across reinforcement learning, computer vision, modern LLMs, assistants and autonomous agents. I focus on translating these complex algorithms into nuanced, natural and trustworthy interactions, always rooted in human centricity.
Articulate product vision & strategy
Product strategy
Strategic storytelling
Concept visualization
Journey mapping
Vision
I translate complex business goals into clear, compelling vision and narratives. I leverage strategic storytelling—through pitch decks, storyboards, and video production—to align stakeholders and turn abstract concepts into concrete opportunities & roadmap material.
Uncover insights
and opportunities
User journey
Product analytics
Insights
Interview facilitation
Opportunity mapping
User test
Value proposition
I use lean, mixed-method research frameworks to turn raw data into clear direction fast. From product analytics to field studies and over 200 interviews worldwide, I’m skilled at cutting through noise and surfacing validated opportunities that help teams build with confidence.
Unify mediums into holistic ecosystems
Service Design
Industrial Design
System architecture
Multimodal
HMI
Leveraging an Engineering Master’s in Industrial Design, I approach innovation with a holistic, systems-level mindset. I bridge hardware and software, designing seamless multimodal ecosystems where physical products and digital services interact naturally through
human-centered interfaces.
About me
With a background in Industrial Design,
I approach innovation and strategy with a holistic mindset rooted in user-centricity.
I have worked across agencies, startups, and global corporations in 12 countries, always driven by the desire to create positive and meaningful innovation by balancing business, tech, and user value.
My 10+ years journey
2023 - 2026
Lead Product Designer at Vestas
Copenhagen
2021 - 2023
Head of Product, at Klimate
Copenhagen
2016 - 2021
Project Lead and Senior Designer at Star
Munich, Kiev, Tokyo, San Francisco
2015 - 2016
Industrial Designer at IDEO
San Francisco
2014 - 2015
Industrial Designer at Philips
Amsterdam
“Simon is one of those people who combines a generous, giving personality
with professionalism and deep design expertise. ... He has a natural way of making collaboration and facilitation feel both easy and inspiring.”
— Rise Vestergaard | Head of Customer Experience at Vestas
Let’s talk
You got curious
to learn more?
Email me
© 2026 Simon Lauwerier — Turning complexity into clarity.
Awards
What I do
About me
Product
DesignLead
bridging 10 years visions with next week sprint
Some of the companies I worked with
I help companies figure out where to go, and build the thing that gets them there.
Awards
Service Design
Experience Design
Omnichannel
Design the experience of Zeiss remote eye-diagnostic ecosystem
Zeiss | Project Lead | 2019
Industrial Design
HMI
AI assistant
Design a first-of-its-kind in-car AI assistant robot
MG Motors | Project Lead | 2021
What I do
I adapt and transfer the right methodologies and frameworks to specific challenges leveraging my rich design background across diverse industries and contexts.
Design scalable digital products
Product Design
UX & UI
Storymapping
Customer experience (CX)
Prototypes
Vibe code
From global enterprise to agile start-ups, I design data-rich interfaces that scale.
My process is deeply insight-driven, bridging the gap between user needs and technical feasibility. I partner closely with engineering teams within Agile and Lean frameworks to ensure design intent translates into shipped reality.
Orchestrate team alignment & innovation
Coaching
Product & Project management
Stakeholder management
Workshop facilitation
Design thinking
I enable people for impact across functions and levels. I adapt and transfer product-led and design methodologies across multiple industries and sectors. I have led teams through challenging projects and facilitated large-scale initiatives in 12 countries throughout Europe, the Americas, and Asia.
Craft human-centric AI experiences
Product Design
HMI
Conversational design
Interaction models
I have 8 years of experience designing AI products and experience, spanning across reinforcement learning, computer vision, modern LLMs, assistants and autonomous agents. I focus on translating these complex algorithms into nuanced, natural and trustworthy interactions, always rooted in human centricity.
Articulate product vision & strategy
Product strategy
Strategic storytelling
Concept visualization
Journey mapping
Vision
I translate complex business goals into clear, compelling vision and narratives. I leverage strategic storytelling—through pitch decks, storyboards, and video production—to align stakeholders and turn abstract concepts into concrete opportunities & roadmap material.
Uncover insights
and opportunities
User journey
Insights
Product analytics
Interview facilitation
Opportunity mapping
User test
Value proposition
I use lean, mixed-method research frameworks to turn raw data into clear direction fast. From product analytics to field studies and over 200 interviews worldwide, I’m skilled at cutting through noise and surfacing validated opportunities that help teams build with confidence.
Unify mediums into holistic ecosystems
Coaching
Product & Project management
Service Design
Multimodal
HMI
Leveraging an Engineering Master’s in Industrial Design, I approach innovation with a holistic, systems-level mindset. I bridge hardware and software, designing seamless multimodal ecosystems where physical products and digital services interact naturally through
human-centered interfaces.
About me
With a background in Industrial Design, I approach innovation and strategy with a holistic mindset rooted in user-centricity.
I have worked across agencies, startups, and global corporations in 12 countries, always driven by the desire to create positive and meaningful innovation by balancing business, tech, and user value.
My 10+ years journey
2023 - 2026
Lead Product Designer at Vestas
Copenhagen
2021 - 2023
Head of Product, at Klimate
Copenhagen
2016 - 2021
Project Lead and Senior Designer at Star
Munich, Kiev, Tokyo, San Francisco
2015 - 2016
Industrial Designer at IDEO
San Francisco
2014 - 2015
Industrial Designer at Philips
Amsterdam
“Simon is one of those people who combines a generous, giving personality
with professionalism and deep design expertise. ... He has a natural way of making collaboration and facilitation feel both easy and inspiring.”
— Rise Vestergaard | Head of Customer Experience at Vestas
Let’s talk
You got curious
to learn more?
Email me
© 2026 Simon Lauwerier — Turning complexity into clarity.
Awards
What I do
About me
Product
DesignLead
bridging 10 years visions with next week sprint
Some of the companies I worked with
I help companies figure out where to go, and build the thing that gets them there.
Awards
Service Design
Experience Design
Omnichannel
Design the experience of Zeiss remote eye-diagnostic ecosystem
Zeiss | Project Lead | 2019
Industrial Design
HMI
AI assistant
Design a first-of-its-kind in-car AI assistant robot
MG Motors | Project Lead | 2021
What I do
I adapt and transfer the right methodologies and frameworks to specific challenges leveraging my rich design background across diverse industries and contexts.
Design scalable digital products
Product Design
UX & UI
Story mapping
Customer experience (CX)
Prototypes
Vibe code
From global enterprise to agile start-ups, I design data-rich interfaces that scale.
My process is deeply insight-driven, bridging the gap between user needs and technical feasibility. I partner closely with engineering teams within Agile and Lean frameworks to ensure design intent translates into shipped reality.
Orchestrate team alignment & innovation
Product & Project management
Coaching
Stakeholder management
Workshop facilitation
Design thinking
I enable people for impact across functions and levels. I adapt and transfer product-led and design methodologies across multiple industries and sectors. I have led teams through challenging projects and facilitated large-scale initiatives in 12 countries throughout Europe, the Americas, and Asia.
Craft human-centric AI experiences
Product Design
HMI
Conversational design
Interaction models
I have 8 years of experience designing AI products and experience, spanning across reinforcement learning, computer vision, modern LLMs, assistants and autonomous agents. I focus on translating these complex algorithms into nuanced, natural and trustworthy interactions, always rooted in human centricity.
Articulate product vision & strategy
Product strategy
Strategic storytelling
Concept visualization
Journey mapping
Vision
I translate complex business goals into clear, compelling vision and narratives. I leverage strategic storytelling—through pitch decks, storyboards, and video production—to align stakeholders and turn abstract concepts into concrete opportunities & roadmap material.
Uncover insights
and opportunities
User journey
Insights
Product analytics
Interview facilitation
Opportunity mapping
User test
Value proposition
I use lean, mixed-method research frameworks to turn raw data into clear direction fast. From product analytics to field studies and over 200 interviews worldwide, I’m skilled at cutting through noise and surfacing validated opportunities that help teams build with confidence.
Unify mediums into holistic ecosystems
Service Design
Industrial Design
System architecture
Multimodal
HMI
Leveraging an Engineering Master’s in Industrial Design, I approach innovation with a holistic, systems-level mindset. I bridge hardware and software, designing seamless multimodal ecosystems where physical products and digital services interact naturally through
human-centered interfaces.
About me
With a background in Industrial Design,
I approach innovation and strategy with a holistic mindset rooted in user-centricity.
I have worked across agencies, startups, and global corporations in 12 countries, always driven by the desire to create positive and meaningful innovation by balancing business, tech, and user value.
My 10+ years journey
2023 - 2026
Lead Product Designer at Vestas
Copenhagen
2021 - 2023
Head of Product, at Klimate
Copenhagen
2016 - 2021
Project Lead and Senior Designer at Star
Munich, Kiev, Tokyo, San Francisco
2015 - 2016
Industrial Designer at IDEO
San Francisco
2014 - 2015
Industrial Designer at Philips
Amsterdam
“Simon is one of those people who combines a generous, giving personality
with professionalism and deep design expertise. ... He has a natural way of making collaboration and facilitation feel both easy and inspiring.”
— Rise Vestergaard | Head of Customer Experience at Vestas
Let’s talk
You got curious
to learn more?
Email me
© 2026 Simon Lauwerier — Turning complexity into clarity.